Hi Jake,
Here is a breakdown of everything we worked on this past week and how your ad campaigns are performing. It was a productive week with a lot of ground covered across ads, content, your website, and backend tracking improvements.
At a glance: Between Google Ads and Meta Ads, your campaigns generated 473 total clicks across 14,432 impressions with a combined spend of $370.37. Meta drove 4 purchases and strong engagement, while Google brought in 2 conversions through the Teacher Referral campaign. We also completed 26 tasks this week covering content, ads, email, website fixes, and tracking setup.
| Campaign | Spend | Clicks | Impr. | CTR | Conv. |
|---|---|---|---|---|---|
| Search | Parents | $161.78 | 53 | 784 | 6.76% | 0 |
| PMax | Teacher Referral | $113.31 | 69 | 3,661 | 1.88% | 2 |
| PMax | Teachers | $11.52 | 10 | 329 | 3.04% | 0 |
| PMax | Parents | $9.26 | 16 | 693 | 2.31% | 0 |
| Total | $295.87 | 148 | 5,467 | 2.71% | 2 |
Key notes on Google Ads:
The "Search | Parents" campaign is your highest spender at $161.78 and generated 53 clicks with a strong 6.76% click-through rate, which tells us the ad copy is resonating with parents who are actively searching. However, it has not recorded a conversion yet this period. This is common when the conversion tracking was just recently set up (more on that below).
The "PMax | Teacher Referral Program" campaign pulled in 2 conversions on $113.31 in spend. This campaign casts a wider net across Google's network (Search, Display, YouTube, Gmail, Discover) and the teacher referral angle is working.
The two smaller PMax campaigns for Teachers and Parents are running on lower budgets and generating impressions and clicks, but no conversions yet. These serve more as awareness and remarketing support.
| Campaign | Spend | Clicks | Impr. | CTR | Results |
|---|---|---|---|---|---|
| Traffic | Teacher Referral | CATE 2026 | $32.05 | 240 | 5,837 | 4.11% | 126 landing views |
| Parents | Sales Campaign | $32.10 | 77 | 2,738 | 2.81% | 4 purchases, 9 add-to-carts |
| Leads Campaign | Parents | $10.39 | 8 | 390 | 2.05% | Engagement + awareness |
| Total | $74.54 | 325 | 8,965 | 3.63% | 4 purchases |
Key notes on Meta Ads:
Meta is performing well at a very efficient cost. The "Traffic | Teacher Referral | CATE 2026" campaign is driving strong traffic at just $0.13 per click and a 4.11% CTR, which is well above average for education ads on Facebook/Instagram. This campaign brought 126 people to your landing page and is building awareness ahead of the CATE conference.
The "Parents | Sales Campaign" is your top performer for direct revenue. It generated 4 purchases, 9 add-to-carts, and 3 initiated checkouts on just $32.10 in spend. People are clicking through, browsing the printables store, and buying. This campaign is pulling its weight.
The "Leads Campaign | Parents" is running on a smaller portion of the budget and driving engagement. We recently created new St. Patrick's Day ad content and a new lead ad set with audition prep content, which just went live this week.
Here is a full list of everything our team delivered between Feb 26 and Mar 5:
Paid AdsA significant focus this week was on getting your conversion tracking fully set up. This is important because without proper tracking, we cannot see which ads are actually driving bookings and revenue. Here is what we put in place:
Google Ads now tracks:
This means that going forward, we will see a much clearer picture of which campaigns, ad groups, and keywords are actually driving your business results rather than just clicks. It typically takes 1-2 weeks after setup for conversion data to start flowing consistently, so we should see the impact of this in next week's numbers.
Website integrations completed:
Meta is efficient. At $0.23 average cost per click across all Meta campaigns, and with 4 purchases tracked, the return on Meta ad spend is strong for the budget level. The Teacher Referral traffic campaign for CATE is doing exactly what it should: driving a high volume of teachers to learn about Teachertainment at a low cost before the conference.
Parents are buying. The Parents Sales Campaign on Meta is converting browsers into buyers. Four purchases plus 9 add-to-carts and 3 checkouts in a week tells us the printables store is getting real traction from paid traffic. This is the campaign to keep feeding.
Google Search is reaching high-intent parents. A 6.76% CTR on the Search Parents campaign is well above the industry average for education (typically 3-4%). That means the ad copy is speaking to what parents are looking for. Now that conversion tracking is properly set up, we expect to see conversion data start coming through from this campaign in the next reporting period.
Content variety is expanding reach. Between the St. Patrick's Day content, Women's History Month blog and email, audition prep pieces, and the new March content calendar, we are covering multiple angles that appeal to both parents and teachers across different seasonal moments.